It was becoming my go to, especially for its price point. Press J to jump to the feed. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Rebel Yell was a term used to describe the battle cry of the confederate army. Luxco was a relatively small NDP and rectifier. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. Product Description. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". The whiskey is made from a mash bill of corn, rye, and barley. Good luck selling and Never Go Quietly! Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website The most notable thing about Rebel Bourbon is their use of wheat. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. The W.L. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. 'Woh-who-ey! And its got a bit of an edge, thanks to the addition of the Confederate flag. Some Texas units mingled Comanche war whoops into their version of the yell. Now that weve covered the basics, its time to get into the real reason you are here. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Has something happened to them, or is my state just not able to get it anymore. Thanks for subscribing and watch for your first newsletter soon! The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. The company would eventually break up in 1972. As one of the minority that might get offended, I am certainly not. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. As a result, to avoid further confusion, we used the names interchangeably throughout this post. . I think you hit the nail on the head on this. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. sberto 2 yr. ago It's up to the distributor in your state. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. Rebel Yell is one of those old throwbacks. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. So, lets take a look at this old timer and see whats in that bottle. Disgusted with the name change. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. In 2019 Rebel Yell went through a rebranding effort. Katelyn is a freelance writer in Portland, Oregon. Rebel Bourbon is a decent intro into wheated bourbon, however. I am curious why the rebranding. But more importantly, we cannot white wash history (forgive that wording, please!). Warm finish with vanilla and a hint of black stone fruit. Where is Rebel Whiskey made? Powered by Invision Community. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. I live in Alaska, by the way. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. It is often enjoyed neat or on the rocks. who-ey!' Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Aaron joined the drinks industry in 2013. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. The distillery is located in Bardstown, a town known for its bourbon heritage. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Waitis that name potentially offensive? Consider this similar product. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? This is funny. It is what it is. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. It is high-proof and made from corn. These bottles may appeal to those looking for a private-label wheated bourbon experience. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". While this change has certainly upset some people, its an understandable switch. Yes. This is just the case for bourbon. The results of honorable Men idly standing asideand remaining silent. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. Photo Credit In 2019 Rebel Yell went through a rebranding effort. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. who-ey! There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. I'm also a huge fan of terrain roller coasters. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. The phrase you get what you pay for applies quite well to Rebel Bourbon. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. By using this site, you agree to our Terms of Use. 2023 Luxco, Inc. All Rights Reserved. Not sure why it shows the old one on mobile. Theres a couple things to expect from a bottom shelf whiskey. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Rebel Yell is way better name than Racer75. With these changes also brought about a hike in the price. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. On this Wikipedia the language links are at the top of the page across from the article title. And I never even thought about the park changing the name. Sharp. For more information, please see our She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. This price point places Rebel whiskey in the low end of the standard segment. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. They were trying to distance themselves from that heritage because its becoming less an less accepted. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. This product is available only in our gift shop, and it may not always be available in a particular size. The 10 yr is rebranded on the desktop site. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Confederate Defeat Re-examined". One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. We live in an era in which some people are always going to find fault with something that isnt politically correct. Tons of bottles out though. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. The brand bounced ownership, eventually landing in the Diageo portfolio. And he said, "Well if you don't pick it up we're thinking of picking it up." In the end, the ride experience is still the same. The brand was established after Prohibition in the 1940's. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. Sorry, I missed that. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . That's how we are supposed to do this right? Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. Did it hurt your feelings too? [1] The origin of the yell is uncertain. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. Rebel Yell Single Barrel 2017 Release. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Landon Sampsell We will never go there again. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. This may be one of the most underappreciated wheated bourbons available. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. It works just fine in a mixed drink and actually is palatable on the rocks. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Rebel bourbon is made in Kentucky, the heart of bourbon country. Confederate soldiers may have imitated or learned the yell from Native Americans. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Saint_Thomas_More 2 yr. ago Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. The park did what they thought was best. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. We have to know and understand it in order for us to understand who we are today. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Im sure theyll be hitting the clearance rack soon. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. November 18, 2020 in General Bourbon Discussion. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. In Virginia battlefields, monuments, and references to the areas history are very common. The W.L. I for one am glad they did. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. etc. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Woh-who-ey! Racer 75 is fine, as long as they actually RACE the trains! "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' It will just make her cry more, more, more. Units were nicknamed for their apparent ability to yell during battle. The 75 refers to 1975, the year that the ride opened. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Each costs about $27 for a 750mL bottle. With the updated packaging,now is the perfect time to capitalize on thismomentum. Hopefully the wood work they are doing will justify the new and improved name. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. It started with a new bottle design and a new marketing campaign. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. Good one. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt All bourbon will have at least 51% corn. The whiskey is aged in charred oak barrels for four years before being bottled. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. Caving in to such ridiculousness. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. After that I casually asked at a few others stores and apparently it's the same all over town. The move has been met with serious opposition by some fans. It was also a favorite of Rolling Stones guitarist Keith Richards. However, the addition of ice makes things a little better. The brand has changed hands and recipes, but it is a part of American bourbon history. Yep, they did. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. However, in 2020 the rebranding effort went to removing Yell from the bottle. This nose is sweet and much more grain forward in its aromas. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Once I became more conscious of the significance of the name, I did find it awkward. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. From the Lux Row website: "Aged in charred oak barrels . Im only speaking for myself and the people I encountered. Leave a comment below. I dont remember ever seeing any historical theming or educational features. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL!
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