You dont? Its worked for them for 10, 15 years. And that will lead to conversion for something else for you? Ron Burgundy Is Getting a Podcast - IGN No, for real. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. The Ron Burgundy Podcast - Podcast Addict Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Or, the negative reason, theyre covering up bad work. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. We make TikToks too, by the way. Our job was really simple. Its a massive amount of the stuff we take in and that we call the media. The money from each of these pipes is not the same. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. Subscribe to our daily newsletter! Our partners at Work x Work. Each. Have you had conversations with Spotify about making stuff exclusive? Its not the kind of game that is usual in this industry. Hollywood is a difficult, complicated industry, its nothing new to say that. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Youre saying we have to innovate and push back in it, but its still just promo codes. Ill answer it this way. You have a mass-reach medium. A million monthly downloads or more is a ton. Ron listens to an Opera Singer, to see what all the hype'sabout. Youre the CEO of iHeart Digital, which is a big company with a long history. See omnystudio.com/listener for privacy information. I just need answers.. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Do you worry that you dont have the same control? The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Wheres the tension there? We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com On the other side of the business, you own the distribution. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. It is a centralized medium when it comes to RSS feeds. A podcast from The Verge about big ideas and other problems. We tend to think we have to do things sequentially. The oldest one, Pierce, is 17. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. Five Stars. I just get a little bit defensive or protective about the other 3,000 shows. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. The Ron Burgundy Podcast - Comedy Podcast | Podchaser Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. That is some real Silicon Valley stuff. It has been a player in the audio space across multiple kinds of distribution for a long time. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. You have an ad load that is light. For sure, we deserve and need it. I dont have it candidly on a P&L anywhere. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. How Will Ron Burgundy Fit Into The Modern World With His New Podcast? We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. He also co-owns a company with us. Ive always thought about it. How do you account for that? The toothbrushes were great. Go follow Conal on TikTok, its great. I look at the companies that have the targeting capabilities. You should subscribe to it. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. And the other is really edgy, innovative audio drama. It makes sense to me. Menu. Why is that? Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. I know. How have you arranged iHeart Digital? Is radio the upsell on podcasting for you? Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Weve all seen this, so Im not saying anything privileged. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. We also have an original content series we make with IBM called Smart Talks with IBM. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. I love you very much. Crypto company Gemini is having some trouble with fraud. Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. Malcolm Gladwell has an existing slate of shows. It has been fun, if nothing else. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. You just saw it happen. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Fast, cheap, and good. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Both are completely okay and actually really perform well. I dont depend on it. Thats what were trying to true up. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Big Money Players and iHeartPodcasts. We're the Film Fanatics. The Ron Burgundy Podcast | iHeart But Ill talk you through why. Podcasting not to your question, but as a side answer has bucked that a lot to date. It didnt go well for him either. By the way, put TheVerge.com on the home screen of your phone. Join America's favorite . Im like, They dont need to be if they dont want to be. I fell in love with this medium 10 years ago. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. I want you all to download the iHeartRadio app. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? Not great. Yes, of course we are. We had three or four people who were our formal official sales team at Stuff Media. We realized that maybe our greatest asset was the people who worked there. I can talk about sexuality or about what trends I do or dont like. Movies. About. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. The Ron Burgundy Podcast | Podcasts on Audible | Audible.com The standard Facebook line is, Okay, youre going to find your customer. But yes, weve seen that convert. These are objective truths. Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts iHeart does a lot of new things. The Ron Burgundy Podcast is back! We have an app of our own. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. He founded it in a Duke University dorm room, and now hes found his way into podcasting. We used Jun Group. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. The second reason is parallel pathing. I just keep hearing the trailers and it sounds godawful. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. The creator and the ad-serving publisher, in our case, are in total control. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron explained: We may not have liked it, but there usually was a problem getting fixed. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. Like I told you, we all have the same problems. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. By the way, 75 percent of that third is broadcast radio. Its not mutually exclusive, first of all. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Im very interested in the derivative work potential of podcasts. Aren't. Real. Josh and Chuck have you covered. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Washington state rescue mission sues over hiring restrictions, says Weve earned this. Abs are sure to get a workout from the contagious humor. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Yes. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. UK News Published: Mar 1, 2023. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting.